Liberate Your Senses was a multi-sensory dining and immersion experience that that allows guests to see, touch, hear, breathe, taste and drink Belgium. Each course is a small plate and beer pairing integrated with a multi-sensory experience that tells the origin story of one of its ingredients and ultimately connects the diner to his food in a completely new way.

Beck’s created a pop-up events in New York,South Beach, Beverly Hills and Chicago to support the launch of Sapphire, a new premium beer. To capture the introduction, Beck’s Sapphire filmed a special video featuring an exotic black panther adorned with a necklace with a rare sapphire gem. Model Ivana Korab walked the panther down Rodeo Drive through the Beck’s “jewelry store” front door to deliver the sapphire gem to its proper place in the art installation.

The Final Challenge, which gave four lucky winners the opportunity to scratch one last item off their bucket lists before the end of the world arrives. Consumers entered into The Final Challenge by visiting the Shock Top Facebook page and click the “Like” button. From there they had the opportunity to create a challenge of their own. If Shock Top found it worthy you and three friends where whisked away on your adventure.

Internal campaign to keep employees from leaving due to mortgage crisis.

Ads and OOH were used to recruit young adults in the farming industry to continue farming.

Roll-out of new campaign and launch a community Facebook page.