Beck's Sapphire Launch
Beck's, the German beer brand owned by Anheuser-Busch, created a pop-up events in New York, South Beach, Beverly Hills and Chicago to support the launch of Sapphire, a new premium beer.
To capture the introduction, Beck's Sapphire filmed a special video featuring an exotic black panther adorned with a necklace with a rare sapphire gem. Model Ivana Korab walked the panther down Rodeo Drive through the Beck's "jewelry store" front door to deliver the sapphire gem to its proper place in the art installation. The model was dressed by partners HUGO BOSS and shot with Leica cameras.
German artist Moritz Waldemeyer created the art installation which reflected the sleek black bottle and the rare sapphire gem. The outside of the installations featured windows that presented the beer in a way similar to high-end jewelry displays.
The videos were used as online content to announce launch. See more videos at Vimeo.
Stella Artois Liberate Your Senses
Liberate Your Senses was a multi-sensory dining and immersion experience that allows guests to see, touch, hear, breathe, taste and drink Belgium.
Each course is a small plate paired integrated with a multi-sensory experience that tells the origin story of one of its ingredients and ultimately connects the diner to his food in a completely new way.
Hosted by Master Beer Sommelier Marc Stroobandt and Sofitel Chef Jim Coleman. Stroobandt educated guests on flavor profiles of Stella Artois, Hoegarrden and Leffe during each course.
Videos, along with sound, were captured in Belgium to create an authentic experience for all three beers, mussels, chocolate and goat cheese. See more videos at Vimeo.
Shock Top Final Challenge 2012
The Final Challenge, which gave four lucky winners the opportunity to scratch one last item off their bucket lists before the end of the world arrives. Consumers entered into The Final Challenge by visiting the Shock Top Facebook page and click the "Like" button. From there they had the opportunity to create a challenge of their own. If Shock Top found it worthy you and three friends where whisked away on your adventure.
Video's were captured for online content. See more videos at Vimeo.
Elsevier Nurse's Week Video
CPI – Nice Head Shot
Elsevier wanted to thank the nursing educators for preparing generation after generation of nurses.
Video was captured for social media and sent to nursing schools.
CPI wanted to announce their Business Portraits division to agencies across the country.
Video was sent to agencies to promote B2B Business Portraits.